Tommy Hilfiger is all set to show case his “TommyNow – See Now Buy Now” Collection which will will include women’s and men’s look. The Spring 2018 show will also feature Tommy and Gigi Final Collaboration ” Tommy X Gigi ” in Milan.
All though the Spring 2018 “TommyNow See Now Buy Now” venue has not been named but the date has been set to February 25ht, at the end of Milan Fashion Week. After taking his successful shows at New York with “Tommy Pier“, Los Angeles with Tommyland“, and London with “RockCircus“, it will be a fourth and final Collaboration of Tommy Hilfiger and Gigi Hadid.
As Hilfiger said in an interview last September about his collaboration with Hadid, “We engaged with Gigi at the beginning of her trajectory, and I think it was just a feeling that we had that this girl was going to be beyond what any other model or any other ‘It’ girl could be.…If you go with your gut in this business, sometimes it works, sometimes it doesn’t work. This time it worked beyond our expectations. Way beyond.”
Hilfiger commitment to bring his collection to new audience around the world has been a great success and his vision for see now buy now concept have bought him lot of traffic to his fashion.
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TOMMYNOW
My vision for TommyNow was to create a global platform that we could take on tour to bring our show experience to new audiences around the world,” Hilfiger said. “It’s about the fusion of fashion, entertainment and pop culture and experiences, performances and inspiring interactions that are designed around our consumers. As one of the fashion capitals of the world, Milan is the perfect place to celebrate our next TommyNow show.”
The main concept of bringing “see now buy now” is to make his straight runway look to be shoppable instantly in almost every country across their own website, wholesale partners, social media.
TommyNow SNAP, an image recognition app which will feature to shop runway and the TMY.GRL and TMY.BOY – A.I will be the conversational bot for Facebook Messenger.